PLAYFUL WAYS TO SCRATCH: TV CAMPAIGN

Challenge:

We created the “Playful Ways to Scratch” campaign to get people to see Scratchers as more than an opportunity to win big money, but as a moment to play.

Results:
As a result of the Playful Ways to Scratch Fall campaign, during the Christmas week California Lottery saw its highest ever weekly sales. 4M above the previous year’s record breaking week.

Role: Junior Copywriter